As Big Brother III was a great success, the participants became national celebrities in a very short time. Taking this into account, many important magazines and especially the TV channel Globo, investigated the lives of the participants after the show was finished.When Joseane, an ex-Miss Brazil, left the house, the media team, foreseeing the possibility that Playboy would like to have her on its cover, prepared an action that 'took over' the edition that month.