Cannes Lions

KAISER PERMANENTE: I Still Smile :60 - TV FILM

CAMPBELL EWALD, Detroit / KAISER PERMANENTE / 2017

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Description

By 2030, depression will affect more people than any other illness. One

important step towards recovery is talking about it, but the social stigma

and difficulty of describing depression make it hard to put into words.

This multi-channel campaign, Find Your Words, sets out to break the

silence and destigmatize depression in America, de-isolating the tens of

millions suffering from it. It seeks to create public awareness of

depression and help sufferers take the first steps towards recovery.

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