Cannes Lions
6D-K, Tokyo / TOKAI / 2014
Awards:
Overview
Entries
Credits
Description
There was a big challenge in using paper to create trophies and badges, not a common material for such purpose, while enhancing the advantages of paper. Also, as there were many restrictions for processing paper, we aimed to 'create' rather than going through the complex procedure of 'processing'.
Execution
In order to specifically communicate the award’s purport, 'Paper Assembled by Hand', the Kanji character '? (paper)' and illustration of hands became key elements to construct the logo, so that it could be easily understood by any, just like a pictogram.
Outcome
The logo that represents the award’s purport of 'Paper Assembled by Hand' was applied on various promotion items made out of only paper, then posted, sent through the mail, and distributed to catch the attention of many. It played a significant role for the promotion and publication of the 'Kamiwaza Award'.
Similar Campaigns
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