Cannes Lions

KAMIWAZA -PAPER CRAFT AWARD-

6D-K, Tokyo / TOKAI / 2014

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

There was a big challenge in using paper to create trophies and badges, not a common material for such purpose, while enhancing the advantages of paper. Also, as there were many restrictions for processing paper, we aimed to 'create' rather than going through the complex procedure of 'processing'.

Execution

In order to specifically communicate the award’s purport, 'Paper Assembled by Hand', the Kanji character '? (paper)' and illustration of hands became key elements to construct the logo, so that it could be easily understood by any, just like a pictogram.

Outcome

The logo that represents the award’s purport of 'Paper Assembled by Hand' was applied on various promotion items made out of only paper, then posted, sent through the mail, and distributed to catch the attention of many. It played a significant role for the promotion and publication of the 'Kamiwaza Award'.

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2022, TOKAI

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