Cannes Lions

Typography Architecture

DENTSU, Tokyo / TOKAI / 2016

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Overview

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Credits

Overview

Description

We produced posters showing several world-famous architecture sites built in the letters of each sites' name. By these posters, we intended to express that anyone can also create iconic designs as famous as their names.

Execution

We created posters with a technique of typography.

We also chose architecture which are so famous that anyone could recognize.

We also chose Tower Bridge to target high school students who are interested in civil engineering and construction.

Outcome

The number of applicants to Tokai Polytechnic College has been increasing since we started to create unique posters.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Connect with the foundation.

DENTSU INC., Tokyo

Connect with the foundation.

2022, TOKAI

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