Rebuilding after environmental disasters, and urban development ahead of hosting the Olympics – in Japan, the demand for capable people engaged in architecture shows only growth.

Architecture school Tokai Polytechnic College deemed this advertisement necessary for attracting prospective students who are more highly motivated.

To express the process by which students find out about architecture of differing styles while engaging in direct hands-on learning tasks, a sketch-based visual style was adopted.

These posters were displayed in front of the school's gate facing a major roadway, and earned attention from large numbers of people.