Cia. Drink Müller launches campaign, to disseminate new packaging and new 51 Ice logo.

The commercial "Karaoke" shows a young man who is carrying the head of an oriental woman in hand, rather than holding a 51 Ice bottle. "In the new film 51 Ice we show that it is possible to talk in a fun and creative way about an absolutely true insight:.. Everyone gets more confident with something in hand. The Japanese singer is not just a crazy idea . it is also the boldness that we can notice when we feel safe, in possession of something that we really believe in. the new packaging, more beautiful and updated, explains it all. And the film is an even more interesting extension of this mood.