Cannes Lions
KASPERSKY LAB, Moscow / KASPERSKY / 2015
Overview
Entries
Credits
Execution
We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.
Outcome
Visited by people from 129 countries
26 000+ hours of learning
86% learned to prevent cyber crime (according to online survey)
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