Cannes Lions

ONE DOLLAR LESSON

KASPERSKY LAB, Moscow / KASPERSKY / 2015

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Supporting Content
Case Film
Case Film
Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.

Outcome

Visited by people from 129 countries

26 000+ hours of learning

86% learned to prevent cyber crime (according to online survey)

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