Cannes Lions
RICH, Amsterdam / VARA UITGEVERIJEN / 2009
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Today’s consumers are in a difficult position: the range of products and services is getting wider, and choosing correctly is getting tougher. Kassa Magazine provides consumers with valuable information. By publishing research, consumer experiences and practical stories, Kassa Magazine enables consumers to choose wisely. We show the disappointment of someone who finds out her newly bought product isn’t exactly what she had expected it to be. What she should have done was read the magazine: Don’t get ripped off, read Kassa – before you buy.
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