Cannes Lions
KAUFLAND WARENHANDEL, Neckarsulm / KAUFLAND WARENHANDEL / 2016
Overview
Entries
Credits
Description
The special challenge has been to find a hero cast (the boy and the girl) that is able to bring across the inner twist and fight of the first love, being rejected, stunned and overcome that obstacle on a very creative way.
We have been looking quite a while in London to find these two kids.
Execution
The casting happened in several sessions and recalls to find the perfect match. Once we saw Joseph and Lilly together there was no doubt we found the right ones - and have been proven right. We casted their families as well as the dog in Warsaw, where the shoot took place. For the role of Chewbacca we have been looking into various breeds of dogs and decided finally for a Briard, where we found the award winning sibbling dogs that have been perfect for our purpose. They got trained in advance. In total we casted circa 100 kids, 120 adults and 10 dogs.