The project was developed in 6 months, involving over 30 professionals. The lamp works with a motion sensor that, when it’s rubbed, sends a signal to a system that contacts a restaurant nearby and places a previously defined order. Everything (hardware and software) was created specially for this action.

Over 20 million people were impacted, around 8,000 joined the ARG, orders went up 7.4% and a lot of people shared and talked about it on social networks.