Cannes Lions

KENDRICK LAMAR- I AM

BELIEVE MEDIA, Los Angeles / REEBOK / 2015

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Anthony Mandler’s portrait of the artist shows the wildly talented Kendrick Lamar at his realest for Reebok. The spot pays tribute to Kendrick’s Compton roots, distilling the artist and his environment as he visits the stomping grounds that spawned his artistic journey.

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