Cannes Lions
BBDO SINGAPORE, Singapore / KFC / 2007
Overview
Entries
Credits
Execution
Upon KFC’s approval of the concept, we approached various mini-market and supermarket chains in Singapore. KFC, in partnership with the participating stores, then had their WOW Meals promotion printed on these stores’ receipts.
Outcome
The sales of KFC WOW Meals at KFC outlets, located near its store partners, increased by 27%.
Similar Campaigns
12 items