It started with two words. Drive and Change. Drive: It’s the urge to push on, a force that makes us think big no matter how small we start. Change: It’s a new perspective. Change makes us better and it’s all around us. Drive and Change. Two words that mean even more when we put them together. Two words that changed how Kia thought about themselves. And more importantly, how we reached their communications. In order to Drive Change and in support of the launch of the 2011 Sportage we found a family in need of change in a big way. In “The Family” we meet the Winstanleys, a typical family in suburban Ontario with some not so typical circumstances. Mother and daughter suffer from matching heart conditions. Without transportation the two found themselves on regular bus journeys of up to 260 km in order to reach the doctor’s. We were inspired to do something for them. On July 11th, 2010, 7:38am we surprised them with a brand new 2011 Sportage.