The Kia Soul is the car that offers the ability for people to customise it in their own unique way.

The idea of the radio campaign is to deliver one story from a variety of people as a way of illustrating that ‘No two souls are the same’.The following voice over will be delivered as one story but will merge between a number of different voices.

The voices will all sound as though they are coming from the driver as they are driving in a Soul.