Cannes Lions
VITRUVIO LEO BURNETT, Madrid / NATIONAL LOTTERY / 2006
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Description
THE KID LOTTO is the translation for “Lotería del Niño”. This is a very popular Spanish lotto from the National Lottery. Its name is due to the proximity of its date (January 6th) to Jesus’ Epiphany to the Three Wise Men.
The main message in this spot is "If you cant do it on your own, let the Kid help you".
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