Every year around New Year, the 'Responsible Young Drivers' safely drive home people who partied too much to drive their car. They drive your car for you.But no one ever thinks about the people who go out with their private jet or their helicopter. What happens to those who aren’t able to safely fly back home?That’s why Euromillions launched: Don’t Drink and Fly.A service provided by Euromillions that brings you and your private jet or helicopter safely back home. 3 certified pilots were on standby for Euromillions winners who had had too much to drink to fly.

342 people activated the code and received a reminder via their mobile on the 24th and 31st. 521 people called in on New Year’s Eve… but unfortunately none of them owned a plane. But what was most important: this direct approach made the party people dream of a private jet or helicopter. Sales of Euromillions tickets on the 24th and 31st of December increased by 22.5 % compared to last year.