Danonino developed the first Bike sharing for kids.

Through mobile devices, parents can unlock the bike so their kids can ride free out of charge. Kids can choose bikes according to their skills and experience. Instructors can help this important moment of learning how to ride the bike.

In 6 months more than 36.000 rides had been made.

• 40 bike sharing stations

• Launched on kid’s day of 2016

• São Paulo

• Business impact – 14% increase of sales of Danonino pack.

• Increase of the awareness and PR to the brand

• Instead of videogame and TV we encourage kids to go play outdoors