Cannes Lions
HAPPINESS BRUSSELS, Brussels / DELTA LLOYD / 2007
Overview
Entries
Credits
Outcome
Through "word of mouth", the little books became a kind of collector's item with people who hadn't received it. Research prooved a very high responsiveness to the Direct Mail:61% remembered receiving a communication from Delta Lloyd.52% opened the mailing.40% read the mailing.The highest score Delta Lloyd has ever obtained for a Direct Marketing activity.
Similar Campaigns
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