We inserted an extra long till slip that listed the more than 18 years worth of expenses incurred when raising a child into magazines targeted at new parents. The extra long till slip was an eye-opening example of the expenses involved in raising a child and the necessity of proper financial planning.

We negotiated this space with targeted magazines and had the tillslips inserted. Our client’s call centre was inundated with calls throughout the month of insertion. Callers asked specifically about education policies.