Cannes Lions

KIDS GAME 2005

DENTSU, Tokyo / FUMAKILLA / 2006

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Summary: The Company (Fumakilla) opened a supporting service website for children who are interested in bugs and insects and for those who need help with their summer vacation's independent research. We used "Billiard" to attract children's interest and to make them use the service.

Results: Increased the number of the CRT compared to regular banners and had succeeded to augment the number of visitors accessing sites.

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