Cannes Lions
ATMOSPHERE BBDO, New York / CINGULAR / 2003
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Synopsis: Cingular offers a prepaid wireless service known as KiiC (Keep in Contact). Logo elements were brought to life to demonstrate how someone's life can be enhanced with a mobile.Objectives: Build awareness of the prepaid offer by relating how fun and liberating it is to always have your friends within reach.Target: Youth/young adults, 12-24. Enjoy keeping in touch and crave techno-tainment.
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