Cannes Lions
LATINTHRE3, Hollywood / CINGULAR / 2005
Overview
Entries
Credits
Description
This website is integrated to a TV reality show named Objetivo Fama.
Objetivo Fama has the same concept of American Idol, but targeting US Hispanics. The site's main objective is to connect with the Cingular customers and prospects through an engaging community.
Similar Campaigns
12 items