In 2016, Clorets revamped its communication platform from “Keep It Fresh” to “When You Need Fresh Breath, You Need Clorets” therefore positioning the brand as an expert in Fresh Breath.

With its unique composition of active ingredients like Actizol and Chlorophyll, Clorets is the only gum that eliminates bad breath instead of masking it. It effectively neutralizes bad breath odors caused by bacteria and leaves the mouth minty fresh.

Despite owning the second largest market share within the gum category in Lebanon, we had been silent for over a year, and needed to remind our customers of the functional benefits of the brand. We wanted them to think of Clorets whenever food was involved, associating Clorets with Fresh Breath post-meal consumption.

We need to achieve all three objectives of sampling the product, educating our consumers on the functional benefits of Clorets, while making sure to engage and interact.

We opted for a mobile-stand allowing us to circulate across malls with the highest footfall as well as venues with clusters of restaurants, therefore being present at moment of consumption.

In order to attract users while creating relevancy, we had two mascots, an onion and a garlic, wandering across the restaurants’ and food courts’, approaching customers, teasing them and inviting them to try our Virtual Reality game.

Once on the stand, consumers experienced the Virtual game therefore reminding them of Clorets’ functional benefits and were offered a pack for instant consumption.

To further expand our visibility, we mirrored the on-ground gaming experience to users’ first screens, Mobiles, via an interactive in-banner game where users had to combat smelly food for 30”.

At the end of the game, users were asked to share their info for a chance to win an iPod Shuffle and were invited to visit our physical booth