Cannes Lions
CDM PRINCETON, Princeton / NOVO NORDISK / 2016
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Description
Three unique experiential constructions (stations) were created to embody the key attributes of Novoeight—purity, portability, and reliability. Through hands-on interaction, participants set into motion a cascade of events that utilized colorful gears, pulleys, ramps, funnels, switches, tubes, balls, and wheels. These kinetic stations visually captivated participants and provided a fun
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