The diabetes market continues to grow increasingly crowded. More and more drug makers have turned to direct-to-consumer (DTC) TV advertising. Breakthrough is tougher than ever. Even with the iconic status of Ozempic?, a brand evolution needed to thwart future competitors but also connect with patients, like only Ozempic? can.

Ozempic is a recent breakthrough in type 2 diabetes control. So the Ozempic creative team had to come up with something equally breakthrough. Something motivating. Something so fly-paper sticky, you can’t get it out of your mind. “Oh, Oh, Oh, Ozempic!” was born, With each moment of discovery reinforced by an audible mnemonic: “Oh, Oh, Oh, Ozempic,” had the nation humming our theme song. While helping over a million people achieve increased A1C control, weight loss, and no increased CV risk. Driven by a powerful audible mnemonic, “Oh, Oh, Oh, Ozempic!” became a phenomenon –with a nation humming our theme song and business results to back it up. We brought in the TV-show actor, Billy Gardell, to lead the charge. Billy expounded on the importance of controlling diabetes through A1C and weight management.