Eurobest
TBWA\HELSINKI, Helsinki / HELSINGIN SANOMAT / 2017
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Description
A young man and a woman walk out from a club flirting with each other. The woman asks the guy “Would you like to come over?”
Suddenly we dive deep into the subconscious of the man.
We go through an absurd and unpredictable journey through his mind while he overanalyzes the simple, everyday questions and the sexuality of modern mankind through the four content categories of Helsingin Sanomat newspaper: health, culture, science and society.
After the wild trip we jump back to reality. Our hero must answer the question before things get awkward.
“Yeah, sure?”, he answers, despite the complicated line of thoughts he just went through in his head.
SUPER: Make sure you’re sure.
SUPER: Helsingin Sanomat – Health, Culture, Science, Society.
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