Cannes Lions
DDB BUDAPEST, Budapest / AMNESTY INTERNATIONAL / 2015
Overview
Entries
Credits
Description
Homophobia is still a sensitive issue all over the world. The voices of homophobic people are louder than those, who are against it. It’s not because of the ones, who disagree are less, than the supporters, but their form of protest is just too conventional.
Execution
By clicking on a button on the website, people were able to submit a photo of their profile giving a kiss. After the picture uploaded, the site randomly paired it with someone else from the same gender.
Outcome
We successfully reached the goal within 5 days! Kisses were uploaded by people of different ages from all over the world, who became the ambassadors and the media of Amnesty International in the fight against homophobia.
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