The products are well designed and beautifully engineered. And because our audience already owned at least one Miele product, we didn’t need to convince them of the quality. Which is why we let the pictures do all the talking. The result is a mail pack with virtually no copy.

This was the first time Miele Australia had used any direct marketing and it was a good start. Over $116,000 in sales were directly attributable to the mail pack with an average sale of over $1,600 from a cost of just $5.82 per pack.