Our vision was to elevate the campaign beyond the limits of the category. So we collaborated with a photographer from an art background, versed in shooting jewellery and fashion for the world’s most prestigious houses, including the Metropolitan Museum of Art, Dior and Chanel. A decision that was step-changing for this client.

His unique eye for competition and impeccable lighting bringing out texture, depth of color and dimension, made him our first choice for taking these appliances to unreached levels of artistry and beauty.

“What separates photographers from each other is the subtlety of their approach. Lighting something at a slightly different angle or using a different texture of material in the set makes all the difference… The approach is studied and deliberate yet you have to come up with a different way of doing something each time that treats the object properly but makes every frame unique…”