Cannes Lions
LES OUVRIERS DU PARADIS, Paris / GEORGIA PACIFIC / 2009
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Okay is a kitchen towel which absorbs a lot. To give one an idea, it absorbs as much as an elephant. An ordinary family is going to check it’s true. Each time the boy pours liquid on the floor, an elephant appears to absorb the liquid. Fortunately the third time, Mother and dad manage to grab a sheet of Okay before the elephant arrives, which is better for the house. “Okay, elephant efficiency without the elephant”.
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