Cannes Lions
JWT, Lisbon / NESTLE / 2009
Overview
Entries
Credits
Execution
With the exponential usage of web, the increase of ‘stuff’ happening online is amazing.It become a work and leisure tool with websites for everything, with gigabytes of things to see, listen, interact, upload, download, etc., etc,. With that in mind we come up with the idea of the ultimate internet break, a website where absolutely nothing happens, even time stops.
Outcome
In only 1 month and only with a post on a facebook personal page, the site had more than 60.000 visits and was mentioned on several advertising media (e.g. adverblog, woweffect, brainstor #9, Brand Republic, Campaign, Contagious.)
Similar Campaigns
12 items