Cannes Lions

KITKAT

JWT, Lisbon / NESTLE / 2009

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

With the exponential usage of web, the increase of ‘stuff’ happening online is amazing.It become a work and leisure tool with websites for everything, with gigabytes of things to see, listen, interact, upload, download, etc., etc,. With that in mind we come up with the idea of the ultimate internet break, a website where absolutely nothing happens, even time stops.

Outcome

In only 1 month and only with a post on a facebook personal page, the site had more than 60.000 visits and was mentioned on several advertising media (e.g. adverblog, woweffect, brainstor #9, Brand Republic, Campaign, Contagious.)

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