Australians aren't brave when it comes to room design and the furnishing of their homes. IKEA’s opportunity was to make the process easier and bring home furnishing inspiration into their homes.

Scrapbooking is commonplace with home re-decoration and planning. Literally tearing pictures out and sticking them in a book. Our objective was to put IKEA products at the heart of that inspiration point. Creating a simple tool that allowed audiences to mix, match, compare products and create inspiration. In their homes for their homes.

Swedish for “scrapbook”, KLIPPBOK is an online tool and iPad app which gives users access to IKEA products for home inspiration. Bridging the gap between planning and going to the store. It gives Australians a utility to easily create home furnishing mood boards from the comfort of their homes, all year round. Each new board created can be shared with friends, inspiring Australians to take on their homes.

The KLIPPBOK app was launched in November 2012 via PR and blogger outreach. With some owned channel support on IKEA.com.au and Facebook. To date the iPad App has been downloaded over 57,000 times. It’s reached number 2 in the Australian iTunes App Store (Lifestyle section). It averages 2 sessions per user with a median length of 1.5 minutes. So it’s a good start.

Scrapbooking is commonplace with home re-decoration planning. We put IKEA at the heart of that behaviour. Making a tool that allows audiences to create inspiration with IKEA products.

Swedish for “scrapbook”, KLIPPBOK is an online inspiration tool and app that creates home furnishing moodboards. Each board can be shared. Inspiring others to take on their homes.

The identity and experience had to be playful to entice people to get involved. Using abstract shapes and universal symbols, it creates a quick understanding of the apps purpose. These were extended into the user experience to bring the brand into the creation process.

KLIPPBOK was launched in November 2012 via PR and blogger outreach. With some owned channel support on IKEA.com.au and Facebook. To date the iPad App has been downloaded over 57,000 times. It’s reached number 2 in the Australian iTunes App Store (Lifestyle section). It averages 2 sessions per user with a median length of 1.5 minutes. So it’s a good start.