St John Ambulance Victoria is the regional operations of the international St John Ambulance organisation, operating solely in the state of Victoria in Australia.

With extensive numbers of volunteers, staff, vehicles, equipment, branches and facilities, St John Ambulance Victoria provides support to the Victorian community through crises such as accidents, bushfires, floods and pandemics.

It’s a film about the moment of accidents that comes in late and leaves early.

It’s not about what happened, it’s about what happens next. The in-between time, where first aid lives and every second is crucial.

The single shot style adds focus to this making it clear that every moment counts—there is no escape or edit points in real life, and this ad implores the viewer to stop asking ‘Does anyone know first aid’ and instead to ‘Know First Aid’ with St John Ambulance.