Our challenge was to move the Church of Sweden into peoples minds as the church visits have been declining for years now. They wanted us to create something people and media would talk about. Our solution was to build a prayer-site.

The big goal with this campaign was to activate the Church of Sweden in ordinary people’s minds. We wanted to make something that the media could and wanted to report. And the media went crazy.

And the media went crazy. Online prayers was apparently exactly as revolutionising as we had guessed. All major newspapers and websites wrote about it. We got 8 minutes in the biggest morning show in the biggest TV network. The spokesperson from the Church of Sweden was the most quoted person in radio for two whole days. In the end we got over 4500 mentions in media. We got visitors that were redirected to the website from over 1000 different websites in 84 different countries. As of now, 87% of the visitors have stayed on the site for more than 8 minutes.