Cannes Lions

MODERATE DRINKING CAMPAIGN

Y&R, Sao Paulo / SANTA CASA DA MISERICORDIA / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The purpose of this banner is to alert people to the dangers of driving after consuming alcoholic beverages. After clicking on a glass of whisky, the glass begins to empty and the user sees the page completely distorted and hazed. The following phrase emphasises the meaning of the ad: "After a few drinks, this is how you'll see the car in front of you. Avoid accidents. If you drink, don't drive."Closes with the Santa Casa de Misericórdia de São Paulo Hospital logo and slogan.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Cookie Factory

DDB, Paris

Cookie Factory

2022, UNESCO

(opens in a new tab)