Although brands are much more savvy to using branded entertainment or content these days, there are few regulations around branded content and entertainment shown through the internet.

The Facebook community of 172,000 fans was the obvious place to house the content.Ramping up to the monthly launch, posts hinted and prepped the community for what was to come. AMNET banners and a partnership with Netmums also drove audience to the content.Low levels of Facebook investment led to a dramatic increase of video views(by 29,000 per episode).So far we've reached just under 3 million(2,900,792),had over 100,000 views across Facebook & YouTube(104,602). We've had 600 episode-shares, 600 comments and 3,000 likes across the episodes,and a 22,000 increase in page likes since July2013.The project is going from strength to strength,our client couldn't be happier.

Having delivered an increase in engagement of 66% in its first few months, we’ve been overwhelmed with the success of Koala’s story series.

Research has revealed that Koala’s fame is tied to brand equity – those who know the Koala rate Cushelle higher on quality, fun and security – the key measures to win over Mum. Not only that, we found Mums felt the brand was delivering them even better value for money via the added value content they receive online.

More fans arrive at the Facebook page with every month’s episode, increasing interactions online and – most importantly – between Mums and kids. A printed book has been commissioned due to popular demand and a Mummy bloggers engagement programme will enable our cute Koala content to be shared with even more Mums and their kids.

Koala’s Adventures created a win win opportunity for Cushelle and the Mums we serve. By growing the affection that people have for Koala as an embodiment of the Cushelle brand, we were not only able to improve brand perceptions, we were able to deliver on our brand role of helping Mums do the best job they can for their families.