This commercial features a family on a journey home from a birthday party. And we see this same journey from 2 different points of view – the parents’ and the little boy’s.

The parents and daughter see everything as real life.

While the little boy’s perspective is that of a spaceman (with slow-motion imagery, sound effects as though they are travelling in space, slight deviations from reality – for example things floating in zero gravity, all of which are visualizations of his imagination.)

The TV is concluded with “Travel in Space” campaign claim, evoking two dimensions of the new ŠKODA Superb Limo, which is innovative high-technology equipment and car roominess.