Spies Travels is predominantly known for package tours to traditional sunny destinations such as Turkey and Spain. In the last couple of years, they have campaigned to change this perception and to showcase all their other offers. The first campaign 'Do it for Denmark' focused on city breaks and the follow-up 'Do it for Mom' focused on active holidays. This time around the brief was to put exotic holidays to places like Maldives and Seychelles on the radar. Concretely the task was to create a long term sales lift of 10% over a 3 month period from campaign-launch.

To launch the campaign, we created an onlinefilm promoting the 'Do It Forever Loyalty Program'. The film highlighted the problem with getting kids and offered a sexy solution showcasing how an exotic holiday can reboot your lovelife. The grand finale were an airplane full of happy seniors celebrating their revitalised relationships led by former Eurovision winners Olsen Brothers as pilots and their anthem "Fly on the wings of love". The film was distributed through Facebook and Youtube gathering a lot of data, which we used to retarget the target group with relevant and more tactical content in order to activate the loyalty program and create sales. Everybody joining the loyalty program received special homecoming packages containing sex-enhancing remedies such as lubricants. In order to create further buzz and attention we activated both Danish and international media through powerful influencers and surveys on the target groups sex habits.