Cannes Lions
KOMATSU LTD., Tokyo / KOMATSU / 2023
Overview
Entries
Credits
Background
Since 2008, with the support of the Japanese government, we have collaborated with two designated non-profit organizations, the Japan Mine Action Service (JMAS) and the Cambodian Mine Action Centre (CMAC) in three categories (anti-personnel demining, farmland and infrastructure development, and school construction) to revitalize the local community. We filmed these activities onsite and shared them through a film we produced.
Outcome
The company was recognized for putting into practice its commitment to "answer society's needs through our core business" by developing an anti-personnel demining machine, not merely as a construction machinery manufacturer, but also by drawing upon the company's production expertise and knowledge of craftsmanship. A treacherous land with mines underfoot became a safe and reassuring place to live. It also became a land with greater added value by building roads and elementary schools. The consistent support for "making places for life" that contributes to a self-sustained recovery for the entire community has gained the support of many people.
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