Komatsu, a major player in construction machinery & vehicles, is well known for its powerful, huge construction machines. Now they wanted to increase the awareness with their clients and hot prospects that Komatsu also has a range of precision machinery. The prospect receives an e-mail with nothing but a URL:www.komatsu.eu/thenameoftheprospectscompany. When he clicks on it a movie opens. In this movie he can see how a big Komatsu construction machine is typing the e-mail he just received. Pay off: "Dear Mister XXXX, if you need extreme precision, just give us a call".