The Kombi "unlaunch" invited people to tell their stories with the car on the campaign website. The most emblematic stories gave rise to the “Kombi’s Will”, where the Kombi informed its heirs that, before saying goodbye, it wanted to deliver personalized bequests.

The Kombi’s deliveries of its bequests became a webseries, and the fulfillment of its last wish produced a short film where the car was reunited with the son of its creator – technically, its brother. The film touched millions of people and led to thousands of declarations and tributes on social networks, including posts from thrilled celebrities.

Sales – Production on the “Kombi Last Edition” was doubled, with the car being sold at $40k, 100% above market price.

Spontaneous media – Reports on major TV stations, newspapers, and websites, representing earnings of over $40,000,000.

Social media – The “last wishes” post set a record for likes and shares for Volkswagen Brazil, and searches including the word “Kombi” went up 80% on Google.

Short film – In a week, the film was watched for an accumulated period equivalent to 8 years, with millions of views and a 98.8% positive reaction.