For fifty some years, Kool Aid Man has been an icon. Recognizable everywhere, to everyone. But no one ever really knew him. He was always just a guy in a rubber suit who smashed through walls and uttered the monosyllabic phrase, "Oh yeah."

We wanted to reveal the man behind the jug. To show what life was like for a seven foot tall walking, talking glass pitcher. To hear him speak, beyond his familiar catch phrase, and reveal his true personality. And to prove that there’s way more to him than just sugar and water.

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