Cannes Lions

Korea To Go

TBWA\KOREA, Seoul / CJ CHEILJEDANG / 2018

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Overview

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OVERVIEW

Description

Korean food is known for its difficulty in making and its low accessibility.

‘bibigo’ is a Korean food brand that allows anyone to enjoy complex Korean food.

The purpose of this ad is to let people know that everyone can enjoy Korean flavor anywhere in the world with just a pair of chopsticks.

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