CJ CheilJedang's YouTube channel 'No.1 Taste' is creating various contents with a unique and interesting world view to communicate and build relationships with the consumers.

CJ CheilJedang's 'Cheil' means the first and the best. 'Looking for No.1 Taste', a representative program that reflects the meaning of 'Cheil’, describes the story of the main character 'Woo-Zoo's journey in search of the best taste in the universe that he has never happened to have. It shows the world view that CJ CheilJedang would keep trying and move forward consistently to find the ‘NO.1 Taste’ in the whole universe.

This content is designed and produced in non-verbal way so that people can all enjoy it, regardless of their language or cultural background. Through this content, consumers will be naturally exposed to the brand and its products, adopting a positive attitude about them by sharing the adventures of a cute and friendly character, Woo-Zoo.

One day, Woo-Zoo goes on an adventure to search for the undisputed ‘No.1 Taste’ that everyone acknowledges.

During the journey, however, he runs into a snowstorm, crash landing on Beksul, the planet that is full of beautiful white snow.

Woo-Zoo, who fainted in that accident, meets cute fairies wearing a red hat who live on the Beksul Planet and learns the legend of Beksul Sword. He finds Beksul Sword, which has the power of mysterious taste, and the fairies bring various ingredients.

Woo-Zoo makes the 'No.1 taste pasta' with the ingredients collected by fairies. Woo-Zoo and fairies are amazed after eating the pasta together. Woo-Zoo starts a new chapter of his travel to find another 'No.1 taste' brining the ingredients that have the 'No.1 taste' found on the Beksul Planet.

The video uploaded to YouTube has had 660,000 hits, and 93% of its viewers are the MZ generation(Millennials + Z generation) in their 20s and 30s who it was targeted at in the beginning.

The comments consumers have left on the video include more than 600 positive responses such as "The story of the Beksul Planet is informative and enjoyable," and "I'm looking forward to what kind of cute world will unfold with the snow fairies from now on." The total number of interactions including these comments, has exceeded more than 1,600.

In addition, even though it was not a commercial advertisement, it was confirmed that the inflow of the sales pages exceeded 2,200, making a significant contribution to the profits.

Moreover, in a survey conducted on YouTube subscribers, 90% of the respondents said that they had a positive perception of the brands and the products through the content.