Today’s travelers seek out inspiring new cultures and exciting experiences. For Korean Air to successfully engage with them, we created Go Korean: a bold new brand platform that puts the vibrancy of modern Koreanness on display, inviting travelers to not just travel, but immerse, while delivering perspective-changing experiences that express the unique beauty of flying Korean Air.

To relaunch the brand to a global stage, we created a brand film that shows a passenger’s transformative journey through the jet bridge, as he accepts the invitation to Go Korean. During the film, we follow him from the boarding gate to his seat on the plane, as he experiences the vibrancy of the immersive Korean-inspired world of Go Korean.

A unique travel experience emerges with a modernized and refreshed brand, delivered alongside a clear message: there is only one way to Go Korean.