Korean air flies to Vietnam’s Ho Chi Min, Da Nang, Natrang and Myanmar’s Yanggon. But when people think of there, only noodle soup, the war, Aosai, Buddhism come to mind. And the low-budget Southeast Asia destinations were never considered desirable. So Korean Air needed a new campaign that would make them more attractive. We thought what if we found the ideal trip for our potential travelers? After all, everyone is different, has different tastes, and wants to do different things. And that’s how we came up with Korean Air’s Vacation Test.

We received the most page views in Korean Air campaign history. There was a sharp rise in Vietnam and Myanmar travelers. Not only did ticket sales increase, Vietnam and Myanmar tour packages became popular and were sold on shopping channels and travel agencies.

We received the most page views in Korean Air campaign history. There was a sharp rise in Vietnam and Myanmar travelers. Not only did ticket sales increase, Vietnam and Myanmar tour packages became popular and were sold on shopping channels and travel agencies.