Cannes Lions

KOTTU PARTY

LEO BURNETT SOLUTIONS, Colombo / HILTON HOTELS / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

Part of the fun of Kottu is the clanking noise made during its preparation. We took this distinctive noise as our SOUND SIGNATURE to promote the Kottu Party for a week leading up to the big event.

Outcome

At the Kottu party, 7000 portions sold out in under 2 hours, with chefs having to prepare an emergency batch of food to supply the demand. 10,000 people rolled-up for the Hilton Kottu party. 3000 more than expected!

Similar Campaigns

12 items

The TikTok You Stay In

IPROSPECT, New york

The TikTok You Stay In

2023, HILTON HOTELS

(opens in a new tab)