Tabasco Hot Pepper Sauce gives your mouth a serious workout. In taking this idea into radio, we took traditional tongue twisters (the ultimate tongue exercise) and wrote a few of our own.

Each Tabasco tongue twister is a story told by a certain character – a Mexican, a Xhosa-speaking South African (whose language is notoriously full of clicks) and a 'Coloured' South African from Cape Town (a community celebrated for their unique accents) – and each of the stories somehow feature Tabasco.

When Tabasco comes into the story, each of the voices and their repetitive sounds goes a bit crazy.Note: the pronunciation of the 'c' in Tabasco would be the same as the click on the 'c' sound in Zulu and Xhosa.

Although this ad was made for an English-speaking audience, here is a version of the script with all the Xhosa expressions translated for clarity.MVO: So last weekend, I was sitting with my friends at Ma Themba’s, and not much was happening. ‘Til we heard there was a big wedding in town. The mayor’s daughter was marrying some big shot from Durban.The bride’s grandmother made her usual traditional dish but this time, it didn’t taste so delicious. ‘Til somebody pulled out a bottle of Tabasco, and they put a few drops on is’gwaqamba. The sister-in-law and Doctor Nomathamsanqa ate first. My goodness! Grandmother Quedisizi’s food exploded. People started getting rowdy. What delicious treats! Then the traditional food ran out. They cooked shellfish, frogs and even lizards! All with more and more Tabasco. Umamcane started singing a traditional song; traditional beer and the Tabasco flowed. They fed little Xolani grandmother Qedisizi’s traditional food with Tabasco. What delicious food!

Bus shelters were branded with the famous Tabasco bottle and equipped with heaters. These heaters operated during early mornings and in the evenings when commuting is at its busiest. Electricity came from small generators built into the back of the bus shelters.

The bus shelters proved to be very popular and the brand got increased exposure. It was a fairly low budget execution and the popularity of these bus shelters caused for maximum exposure. This definitely made the investment worth the while.