Cannes Lions

KRAFT MACARONI & CHEESE

CP+B, Boulder / KRAFT / 2013

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We don't know how or why, but somewhere along the line it became acceptable for kids to waste noodles on their macaroni art. No more. Dinner Not Art is the first digital app that uses the little noodles to create pieces of art. From their iPads or computers, kids were able to create macaroni masterpieces, without wasting any of the macaroni. We even donated 10 noodles for every 1 noodle used in art to Feeding America.

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