Due to significant budget cuts, we needed to think beyond typical advertising boundaries. We wanted to creatively reach consumers and breakthrough the holiday communication clutter by engaging multiple senses. In order to do this we worked with an out-of-home supplier to determine/create capabilities for an original execution.We implemented heated bus stops to convey the core selling point of Quick Cups, with the advert displaying the food acting as a radiator for consumers and also conveying the products core equity.

* Consumer response was phenomenal, as noted by verbatim feedback from consumers who participated in the activity and from blogger articles.* Client success – program won internal regional award for small-budget marketing program; media impressions exceeded goal by 186%* 3 Outlet information for Holiday season (November and December Neilsen Data):* +6.7% $volume consumption increase vs. 2007.* +0.8pp gain in $ share* Featured in NY Times, NY Times Best of Article, Huffington Post, Market Watch, Mahalo, Advertolog, Creativity, Coloribus, Media Life, Adrants.* Named one of New York Times Best of 2008